Your SMS list is a
silent asset.
Stale welcome flows, one-size-fits-all blasts, and zero post-purchase timing leave high-intent subscribers untouched.
SMS / FLOWS + CAMPAIGNSPERFORMANCE MARKETING / DTC GROWTH
Your best
revenue is
already there.
The Paved Margins helps ecommerce brands recover overlooked revenue from the customers and campaigns they already have - with SMS that converts and analytics you can finally trust.
Request a revenue leak review ↗No retainer. We agree the measurement first.
Our fee is tied to the result.
Our fee is tied to the result.
THE GROWTH LOOP SYSTEM / LIVE
Turn overlooked signals into measurable lift.
01 / FIND
Customer
signalsBrowses · carts
orders · returns
signalsBrowses · carts
orders · returns
Campaign
trafficUTMs · events
landing pages
trafficUTMs · events
landing pages
02 / FIX
SMS retentionFlows · timing
segmentation
segmentation
GA4 clarityEvents · UTMs
attribution
attribution
03 / PROVE
Measured
liftRevenue · conversion
confidence
liftRevenue · conversion
confidence
BASELINEIMPLEMENTATIONATTRIBUTION↗ RESULT
NO MORE
GUESSWORK
EST. 2024
GUESSWORK
EST. 2024
NOT MORE
TRAFFIC.
BETTER SIGNAL.
TRAFFIC.
BETTER SIGNAL.
SCROLL TO EXPOSE THE LEAK ↓
01 / THE DIAGNOSIS
Revenue doesn’t
disappear. It hides.
It’s in the customer who browsed twice but never got a text. The GA4 migration that quietly severed your purchase event. The campaign that looks healthy until you ask which clicks actually bought something.
We go looking in the margins.
Your SMS list is a
Your data has
lost the plot.
A GA4 migration broke the purchase event. UTM rules are inconsistent. You’re making decisions on a dashboard that tells a convincing half-truth.
GA4 / TRACKING SETUPMore traffic won’t
fix the leak.
Before buying another click, make the signal clean and the follow-up automatic. Growth should compound, not create more busywork.
FULL-FUNNEL / RETENTIONTHE MARGIN IS THE MISSION
Make every
signal count.
↘
For ecommerce brands who are done guessing which lever to pull next.
02 / THE WORK
Two channels.
One cleaner
growth loop.
Focused enough to move quickly. Connected enough to make the result visible.
A / 01
SMS that earns
the interruption.
We map the moments that deserve a text - welcome, browse, cart, replenishment, VIP - then write and wire flows and campaigns that feel like service, not noise.
Flow architectureCampaign calendarRevenue attribution
THE OUTPUTMore value
per subscriber↗
per subscriber↗
B / 02
GA4 that tells
the truth.
We audit your data layer, repair events and conversions, and build a reporting view that connects marketing decisions to actual orders - not vanity metrics.
Event auditUTM governanceDecision dashboard
THE OUTPUTConfidence
in every click↗
in every click↗
03 / THE ARRANGEMENT
A smaller bet.
A sharper return.
We agree on the baseline, measurement method, and scope before work starts. Our fee is tied to the measurable lift we create; if no agreed lift is found, there is no performance fee.
01
Teardown
We find the leak and define the measurable win.
02
Sprint
We fix the flows, signals, and handoffs that matter.
03
Proof
We measure the lift. You pay when results land.
04 / THE REVIEW LEDGER
FOUR CLIENT VOICES
Proof in
their words.
A close look at the work, the working relationship, and the details clients chose to remember.
REVIEW LEDGER04FOUNDER REVIEWS
01 / Inner Shrine
Above and beyond the brief.
“He went absolutely above and beyond not only my expectations but also what we laid out originally.”
Leigh, a coach for entrepreneurs, needed an email sequence while navigating an international move and family life.
THE DETAIL HE REMEMBEREDHis voice, carefully captured.
Read a text summary
Leigh says the work exceeded the original brief and captured his voice carefully.
Read a text summary
Ryan says the personalization made the outreach feel genuine and helped earn a first conversation.
02 / Lumbazzi
Personalization opened the conversation.
“There was something about the way that he wrote it.”
Ryan, founder of the men’s personal care brand, describes a cold email that felt personal enough to earn a first conversation.
03 / Robyn Skincare
The whole system felt like the brand.
“He designed the emails as well to really integrate with the brand, its look, its feel, its colour palette, and also its brand voice.”
Eleanor, founder of a luxury skincare brand, highlights the email flows, campaigns, and social design made to work together.
Read a text summary
Eleanor highlights email and social work that matched the skincare brand’s visual identity and voice.
Read a text summary
Derek says the automated flows sounded like they were written by his brand and gave him ownership of the process.
04 / Empyrean Skin
A full set of polished, automated flows.
“Every email that he crafted sounded like it was written by me or the brand.”
Derek, founder of the skincare brand inspired by Greek mythology, valued ownership from strategy through implementation.
Four reviews. Four distinct working relationships. One clearer signal.
05 / THE CASE STUDY FILES
THREE ANONYMOUS WINS
The work,
in the margins.
A short editorial index of the problems that were visible first - and the operating improvements that followed.
Making the handoffs easier to follow.
A manual, disconnected tech stack was making customer questions harder to resolve. Over 65 days, the signals and handoffs were brought into a clearer working rhythm, leading to faster customer service resolution times.
One message, wherever the customer meets it.
Messaging had become inconsistent across channels. After 65 days of alignment work, the brand response was more consistent and each message worked harder toward conversion.
Turning repetitive decisions into a repeatable system.
Manual ad bid management was slowing down routine execution. Within 100 days, a clearer approach made those repetitive tasks more consistent to run.
READY TO LOOK?
Find your
paved margin.
Tell us where growth feels stuck. We’ll come back with the first place we’d look - and what happens if we find something worth fixing.
Start the conversation ↗No retainer. The measurement is agreed before work starts.
Our fee is tied to the result.
05 / THE FIRST STEPTAKES 90 SECONDS
Let’s locate
the leak.
Give us the quick version - one or two sentences is plenty. We’ll use it to prepare a focused first look at your SMS and analytics setup.